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Ad Spy

Search and monitor competitor Facebook ad campaigns directly from the Meta Ad Library. See what ads are running, how long they’ve been live, estimated spend, creative formats, and more — all in a clean, searchable interface. Availability: Create + Insights plan and above
Access: app.wrldwide.ai/ad-spy

Overview

Ad Spy gives you a window into your competitors’ advertising strategy:
  • 🔍 Search any brand — Find all active and past ads by page name or keyword
  • 💰 Spend estimates — See estimated ad spend ranges
  • 📅 Runtime data — How long an ad has been running (longer = it’s working)
  • 🖼️ Creative preview — View image, video, and carousel ads
  • 🌍 Country filtering — Search ads in any market worldwide
  • 📋 Ad type filtering — Filter by image, video, all content, or political/issue ads

Ad Data Available

For each ad discovered, you can see:
Data PointDescription
Page NameThe brand/advertiser running the ad
Ad CopyFull ad text and messaging
CreativeImage or video preview
Start DateWhen the ad began running
RuntimeHow many days the ad has been active
ImpressionsEstimated impression range
SpendEstimated spend range (USD)
PlatformsFacebook, Instagram, Messenger, Audience Network
Media TypeImage, video, or carousel
Link URLWhere the ad clicks through to

Search Filters

Countries

Search ads in 20+ countries including:
  • United States, United Kingdom, Canada, Australia
  • France, Germany, Spain, Italy, Netherlands
  • Brazil, Mexico, Japan, South Korea, India
  • UAE, Saudi Arabia, and more

Ad Types

  • All Ads — Every ad type
  • All Content — Non-political content ads
  • Political/Issue Ads — Employment, Housing, Credit, Political

How to Use

1

Open Ad Spy

2

Enter Search Query

Type a brand name, product name, or keyword in the search bar.Examples:
  • Nike — see all Nike ads
  • weight loss supplement — find ads in a category
  • dropshipping — research a niche
3

Select Country

Choose the market you want to research. Default is United States.
4

Apply Ad Type Filter

Select the ad type to narrow your results.
5

Browse Results

Scroll through ad cards. Each card shows:
  • Brand name and ad copy
  • Creative preview (image or video thumbnail)
  • Runtime, spend estimate, and impression range
  • Platform targeting
6

View Full Ad

Click any ad card to expand the full creative, read the complete copy, and see all available data points.
7

View Original

Use the external link to view the ad on the Meta Ad Library directly.

Key Features

The longer an ad has been running, the more likely it’s profitable. A 30+ day runtime usually means the ad is converting. Sort by runtime to quickly identify proven winners.
See the estimated spend range for each ad. High-spend ads with long runtimes = validated creative that’s generating ROI.
Filter by image vs. video to understand which creative format competitors are investing in. The format with most spend = what’s working.
Research the same brand across different countries to see if messaging varies by market. Great for localization strategy.
Re-run searches with fresh data to track how a competitor’s ad mix changes over time.

Pro Strategies

Finding Winning Ads

Look for ads with:
  1. Long runtime (30+ days) — Still running = profitable
  2. High spend estimate — Large budget = validated
  3. High impressions — Wide reach = broad appeal
  4. Simple creative — Often outperforms complex

Competitive Intelligence Workflow

  1. Search your top 3 competitors
  2. Filter for ads running 30+ days
  3. Note the hook (first line of copy)
  4. Note the creative format (image vs. video)
  5. Note the CTA and landing page
  6. Use Ad Insight to deep-analyze and clone

Category Research

Search category keywords (not just brands) to see:
  • What messaging resonates in the niche
  • What offers are common (free trial, % off, etc.)
  • Which creative formats dominate
  • What landing page structures appear most

Integration with Ad Insight

After finding winning ads in Ad Spy, use Ad Insight to:
  • Get a full AI analysis of the creative strategy
  • Extract the hook, visual style, CTA, and color palette
  • Generate recreation prompts for WRLDWIDE AI
  • Clone the ad in your own style

Ad Insight

Analyze and clone winning ads with AI

Next Steps