Documentation Index
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A/B Creative Lab
Generate multiple creative variations of your ad image for A/B testing. Upload a product image, define the ad brief, choose a variation type, and generate 4–10 variants in one click. Pick the winner and scale. Credit Cost: 1 credit per variant (4–10 credits per test)Access: app.wrldwide.ai/ab-lab
Variation Types
6 types of creative variations you can generate:| Type | Description | What Changes |
|---|---|---|
| ✍️ Copy Variations | Same image, different headlines and CTAs | Headline text, call-to-action wording |
| 🎨 Color Schemes | Same layout, different color palettes | Color palette of entire composition |
| 📐 Layout Shifts | Same elements, different arrangements | Element positioning and hierarchy |
| 🖌️ Style Transfer | Same product, different visual styles | Overall aesthetic and visual treatment |
| 👥 Audience Targeted | Tailored for different demographics | Messaging, visual cues, aesthetic |
| 💭 Emotional Angles | Different emotional appeals | Urgency, trust, excitement, nostalgia |
How to Use
Open A/B Creative Lab
Navigate to app.wrldwide.ai/ab-lab
Upload Product Image
Upload the product photo that will be the base for all variations. Supports JPG, PNG, WEBP.
Enter Ad Brief
Fill in:
- Product Name — What the product is called
- Headline — The primary ad headline (for Copy Variations)
- CTA — Call-to-action text (e.g., “Shop Now”, “Get 50% Off”)
Select Variation Type
Choose the variation type most relevant to your testing hypothesis:
- Testing messaging → Copy Variations
- Testing visual appeal → Color Schemes or Style Transfer
- Testing layout → Layout Shifts
- Testing audience fit → Audience Targeted
- Testing emotional angle → Emotional Angles
Choose Variant Count
Select how many variants to generate: 4, 6, 8, or 10
Credit cost: 1 credit × number of variants
Credit cost: 1 credit × number of variants
Variant Counts and Credits
| Variants | Credits | Best For |
|---|---|---|
| 4 | 4 credits | Quick test, limited testing budget |
| 6 | 6 credits | Standard A/B/C/D/E/F test |
| 8 | 8 credits | Broad exploration |
| 10 | 10 credits | Maximum coverage, highest chance of finding a winner |
Key Features
Parallel Generation
Parallel Generation
All variants generate simultaneously — a 10-variant test takes roughly the same time as generating a single image, not 10x longer.
Winner Marking
Winner Marking
Mark the winning variant directly in the interface. This gives you a clear record of what performed best for future reference.
6 Distinct Variation Axes
6 Distinct Variation Axes
Each variation type tests a fundamentally different hypothesis. Don’t just test colors — test the emotional angle, the audience targeting, the layout, and the copy in separate A/B rounds.
Testing Strategy
Test One Variable at a Time
For meaningful A/B test results, test one variation type per round. Don’t combine color changes with copy changes — you won’t know what drove the difference.Recommended Testing Order
- Copy Variations — Headline and CTA have the highest impact on ad performance
- Emotional Angles — Fear, excitement, trust, urgency all perform differently
- Color Schemes — Colors affect attention and emotion
- Layout Shifts — Element hierarchy and composition
- Audience Targeted — Once you know the message, test different presentations per segment
- Style Transfer — Broad aesthetic change for brand positioning tests
What to Run in Production
Take the winner from A/B Creative Lab and run it as an actual ad with real budget. Track CTR, conversion, and CPM. The AI tests help you narrow the creative space — real data confirms the winner.Integration
With Ad Insight
Use Ad Insight to find winning competitor ads → extract their creative strategy → use A/B Creative Lab to generate your own variations based on proven concepts.With Catalog Shooter
Generate base product images with Catalog Shooter → run them through A/B Creative Lab to create variation sets for testing.Next Steps
Ad Insight
Analyze competitor winning ad formulas
Ad Spy
Find competitor ads to base tests on
Catalog Shooter
Generate base product images for testing
Social Content Factory
Scale winners across all platforms