> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wrldwide.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad Spy

> Monitor and analyze competitor Facebook ads from the Meta Ad Library

# Ad Spy

**Search and monitor competitor Facebook ad campaigns** directly from the Meta Ad Library. See what ads are running, how long they've been live, estimated spend, creative formats, and more — all in a clean, searchable interface.

**Availability:** Create + Insights plan and above\
**Access:** [app.wrldwide.ai/ad-spy](https://app.wrldwide.ai/ad-spy)

***

## Overview

Ad Spy gives you a window into your competitors' advertising strategy:

* 🔍 **Search any brand** — Find all active and past ads by page name or keyword
* 💰 **Spend estimates** — See estimated ad spend ranges
* 📅 **Runtime data** — How long an ad has been running (longer = it's working)
* 🖼️ **Creative preview** — View image, video, and carousel ads
* 🌍 **Country filtering** — Search ads in any market worldwide
* 📋 **Ad type filtering** — Filter by image, video, all content, or political/issue ads

***

## Ad Data Available

For each ad discovered, you can see:

| Data Point      | Description                                      |
| --------------- | ------------------------------------------------ |
| **Page Name**   | The brand/advertiser running the ad              |
| **Ad Copy**     | Full ad text and messaging                       |
| **Creative**    | Image or video preview                           |
| **Start Date**  | When the ad began running                        |
| **Runtime**     | How many days the ad has been active             |
| **Impressions** | Estimated impression range                       |
| **Spend**       | Estimated spend range (USD)                      |
| **Platforms**   | Facebook, Instagram, Messenger, Audience Network |
| **Media Type**  | Image, video, or carousel                        |
| **Link URL**    | Where the ad clicks through to                   |

***

## Search Filters

### Countries

Search ads in 20+ countries including:

* United States, United Kingdom, Canada, Australia
* France, Germany, Spain, Italy, Netherlands
* Brazil, Mexico, Japan, South Korea, India
* UAE, Saudi Arabia, and more

### Ad Types

* **All Ads** — Every ad type
* **All Content** — Non-political content ads
* **Political/Issue Ads** — Employment, Housing, Credit, Political

***

## How to Use

<Steps>
  <Step title="Open Ad Spy">
    Navigate to [app.wrldwide.ai/ad-spy](https://app.wrldwide.ai/ad-spy)
  </Step>

  <Step title="Enter Search Query">
    Type a brand name, product name, or keyword in the search bar.

    **Examples:**

    * `Nike` — see all Nike ads
    * `weight loss supplement` — find ads in a category
    * `dropshipping` — research a niche
  </Step>

  <Step title="Select Country">
    Choose the market you want to research. Default is United States.
  </Step>

  <Step title="Apply Ad Type Filter">
    Select the ad type to narrow your results.
  </Step>

  <Step title="Browse Results">
    Scroll through ad cards. Each card shows:

    * Brand name and ad copy
    * Creative preview (image or video thumbnail)
    * Runtime, spend estimate, and impression range
    * Platform targeting
  </Step>

  <Step title="View Full Ad">
    Click any ad card to expand the full creative, read the complete copy, and see all available data points.
  </Step>

  <Step title="View Original">
    Use the external link to view the ad on the Meta Ad Library directly.
  </Step>
</Steps>

***

## Key Features

<AccordionGroup>
  <Accordion title="Runtime as a Winning Signal">
    The longer an ad has been running, the more likely it's profitable. A 30+ day runtime usually means the ad is converting. Sort by runtime to quickly identify proven winners.
  </Accordion>

  <Accordion title="Spend Estimates">
    See the estimated spend range for each ad. High-spend ads with long runtimes = validated creative that's generating ROI.
  </Accordion>

  <Accordion title="Creative Format Analysis">
    Filter by image vs. video to understand which creative format competitors are investing in. The format with most spend = what's working.
  </Accordion>

  <Accordion title="Multi-Market Research">
    Research the same brand across different countries to see if messaging varies by market. Great for localization strategy.
  </Accordion>

  <Accordion title="Fast Refresh">
    Re-run searches with fresh data to track how a competitor's ad mix changes over time.
  </Accordion>
</AccordionGroup>

***

## Pro Strategies

### Finding Winning Ads

Look for ads with:

1. **Long runtime** (30+ days) — Still running = profitable
2. **High spend estimate** — Large budget = validated
3. **High impressions** — Wide reach = broad appeal
4. **Simple creative** — Often outperforms complex

### Competitive Intelligence Workflow

1. Search your top 3 competitors
2. Filter for ads running 30+ days
3. Note the hook (first line of copy)
4. Note the creative format (image vs. video)
5. Note the CTA and landing page
6. Use [Ad Insight](/en/features/ad-insight) to deep-analyze and clone

### Category Research

Search category keywords (not just brands) to see:

* What messaging resonates in the niche
* What offers are common (free trial, % off, etc.)
* Which creative formats dominate
* What landing page structures appear most

***

## Integration with Ad Insight

After finding winning ads in Ad Spy, use **Ad Insight** to:

* Get a full AI analysis of the creative strategy
* Extract the hook, visual style, CTA, and color palette
* Generate recreation prompts for WRLDWIDE AI
* Clone the ad in your own style

<Card title="Ad Insight" icon="magnifying-glass-chart" href="/en/features/ad-insight">
  Analyze and clone winning ads with AI
</Card>

***

## Next Steps

<CardGroup cols={2}>
  <Card title="Ad Insight" icon="magnifying-glass-chart" href="/en/features/ad-insight">
    Deep-analyze and clone winning ad creatives
  </Card>

  <Card title="Intelligence Hub" icon="brain" href="/en/features/intelligence-hub">
    Broader market intelligence and trends
  </Card>

  <Card title="UGC Video Ads" icon="video" href="/en/features/ugc-video-ads">
    Create UGC-style video ads
  </Card>

  <Card title="A/B Creative Lab" icon="flask" href="/en/features/ab-creative-lab">
    Test multiple creative variations
  </Card>
</CardGroup>